casual
the laid-back but preppy look of Abercrombie & Fitch has made way for more and more labels doing the same sort of look including Jack Wills but boy are we impressed with Hollister. Ok, on the outset it looks similar to it's competitors, but there is much more choice, better value and great collections, yet they aren't scrapping on anything - presentation or style. Forget the other big names, go straight to Hollister.
fabulous fitting jeans are available from MiH - not only are can you chose from loon style, boy-fit jeans, boot-cut and kick-flares but also the wash they come in - whether it's dark denim or a lighter shade, plus they are a very flattering cut.
Also have a look at the Splendid collection on Net-a-Porter - a bit more expensive but pieces that are perfect to layer whatever the season.
for simple non-expensive tees, leggings and sweaters then American Apparel is where it's at. Crammed with plain and simple pieces for your wardrobe. If you're looking for a simple white t'shirt with a specific neckline you're bound to find it here. On the other hand if you want anything in Spandex then this is also the place to shop.
and for chilling in back at home after all the carousing,
there's the ultimate chill outfit - which is of course, dare we call it classic, 'velour tracksuit' by Juicy Couture, rather than wear both the hoodie and bottoms together we strongly advise to wear separately!